NEW TECHNOLOGIES IN MARKETING AND DEVELOPMENT
Digital and the technologies that flow from it have already changed marketing and development as we know it.
Virtual reality, artificial intelligence, augmented reality, IoT, blockchain, process mining, machine learning… These technologies, coupled with the availability of big data (or big data) and a wide variety of digital marketing channels, offer new opportunities for business development. The point with ICD!
THE IMPACT OF NEW TECHNOLOGIES ON MARKETING
New technologies have impacted virtually every discipline known to man, including marketing. Companies today have countless options to reach their targets on the various digital channels available. And consumers are now part of brands' interactive marketing strategies.
Concretely, current technology has improved the ability of companies to collect and analyze marketing data, opened up new channels of communication with targets, and made it possible to develop new advertising content formats. Big data technologies, which collect a gigantic volume of data, combined with data mining, which sorts and analyzes its information, allow a better knowledge of the customer. It is from big data that data mining will extract relevant information that will help the company make strategic marketing decisions as part of a “customer-centric” approach.
THE STRATEGY IS DICTATED BY CONSUMER HABITS
Marketing is increasingly integrated into our daily lives: Facebook advertising, Google paid results, cookies, and targeted advertising... The "tracking" of consumer consumption and browsing habits gives rise to hyper-personalized and relevant advertising content. Not to mention the various connected devices and new distribution formats. From a strategic point of view, companies can no longer afford to do without data collection and analysis technologies in decision-making and marketing strategies.
TECH: NEW OPPORTUNITIES FOR BUSINESS DEVELOPMENT
Reduction of operating costs, protection of information, better communication, increase in employee productivity and market share... New technologies offer new development possibilities to companies and are an undeniable influence on their commercial strategies, strategic choices, and value-creation models.
To understand the impact of current technologies and their potential for business development and strategic decision-making, consider the example of artificial intelligence (AI). According to CompTIA's 2019 10 Technologies Creating Business Value report, AI is already having a significant impact on how customers interact with businesses through smart websites and bots. These tools are becoming more and more commonplace and integrated into daily work.
The impacts of AI are felt in all sectors, from retail to the health industry, including tourism and finance. AI helps to increase data security, and employee productivity and accelerates the strategic decision-making process in business. Maddy Martin, vice president of community and head of growth and education for Smith.ai: "With more skilled workforces, better-qualified business contacts, more efficient problem resolution, and systems integrating data resources for future process and product improvements, companies using AI technologies can use their resources with far greater efficiency.”
Aware of the current technological challenges in business development, the ICD Business School, a school of the IGS Group, offers a Bachelor in Business Development oriented towards action and international openness.
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